The Impact Of AI & How It Is Used In Social Media

 Considering the fact that there are 3.81 billion (and growing) active social media populations worldwide, it wouldn't be wrong to say that we live in an age of social media. Different online studies reveal that all smartphone users use at least one social media app (Instagram, Facebook, Twitter, Tumblr, LinkedIn, Snapchat, etc.).

But social media isn't just about connecting with your friends or family, it has become a perfect place for businesses to find new customers or foster relationships with existing ones. By sharing their thoughts, photos, or videos on these platforms, businesses and individuals alike add an unimaginable amount of data that grows exponentially with each passing year.

And if you're wondering how these platforms manage the same thing, then the answer is through AI and other technologies. Yes, AI or Applications of artificial intelligence is contributing enormously to managing this sea of human data that reaches these platforms.


This branch of computing makes machines act, think, and behave like human beings. AI and machine learning (a subset of AI) in social media is helping giant social media companies make sense of user-generated data to manage various activities. This article is about the impact of artificial intelligence on social media.


Top 3 Artificial Intelligence Trends in Social Media Marketing


AI is constantly breaking new ground in the field of social media management. New technologies are being introduced to streamline various aspects of social marketing operations. There have been some notable trends in how AI is used on social media, and they tend to revolve around the following areas:


1. Test and mobile optimization


Thanks to artificial intelligence, you can create specific campaigns that target users based on the type of device they use. For example, someone using a mobile device to search for products and services will have less screen space but will be more motivated to buy. Once your AI tool detects that this lead is a mobile user, it will show them a mobile-optimized ad that will force them to take the next step.


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2. Testing and content optimization


AI-powered technologies have helped businesses dramatically increase conversions by targeting audiences with targeted, relevant digital copy and compelling visuals. This means marketers can now personalize social media marketing messages on an individual level based on historical user preferences and behaviors.


3. Pattern recognition of behavioral data


This artificial intelligence on social media trends focuses on improving personalization and targeting by using data from past customer journeys to forecast future outcomes and create automated marketing content/workflows.


But how can artificial intelligence affect your social media marketing?


Chatbots for effective communication


Having back-end support to manually answer all your customer queries is a complicated process and can require a large human force working 24/7. And to eliminate this challenge today, many companies are using chatbots to conduct conversations through social accounts. These scheduled automated chatbots respond immediately to inquiries, saving time and improving overall customer satisfaction.


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Search and user recommendations


Real-time user recommendations drive 80% of user conversions on today's digital media. Enhanced search and user recommendations allow brands to share personalized videos and posts to build social networks. Recommendation engines collect data from the content you participate in and look for personalized results.


Assess social media sentiment


Evaluate social media content and predict user sentiment, helping marketers map customer demographics, user behavior, social trends, etc. AI-powered software shortens manual efforts and helps you create targeted content to enhance your social media campaign. Gathering information and value analysis gives the best suitable results to match the perspective of your audience to get the expected results.


Facial recognition tools for better interaction


Keeping the user engaged and reducing login time intervals is the main goal of any socially interactive tool. AI-powered facial recognition apps help users apply filters and crop recent images, posts, and shares to entertain and retain users for a long time. The best suitable example from the real world; are Snapchat overlay filters, Instagram reels, Twitter fleets, etc.


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Most of the top social media companies have already embraced AI to scale up their processes and take their business to the next level.


Facebook


The leading social media platform uses machine learning and artificial intelligence to bring you content that interests you, recognize your face in photos, recommend tag options, identify images, and more.


Twitter


The platform uses AI to detect a face, from a full image, to create a thumbnail. It uses neural networks to figure out which section of an image the user would like. Twitter also uses this technology to suggest replies when commenting on a tweet or replying to a comment.


LinkedIn


This social media platform relies on machine learning and artificial intelligence to predict suitable candidates for a particular job position. Using AI, Linkedin also highlights candidates who are actively looking for a new opportunity or are more likely to respond.


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Pinterest


There are more than 200 billion users who pin Pinterest on this platform and 80% of them buy personalized content. The platform uses neural networks to show its users the content of their interest. It means that the images available on Pinterest are linked to a neural network based on a particular topic.


In addition to these four, other social networking websites are also leveraging AI and machine learning automation to streamline their processes and deliver an unmatched user experience.


Final Thoughts


Artificial intelligence is helping social media platforms manage the data set and make sense of it to learn the latest trends, user behavior, and interests, discover and block abusive content, and for various other purposes. It has a bright future in this industry as it improves user experiences and helps brands serve them better. 


To integrate artificial intelligence into your existing social media app or to create a new AI-powered social media app, contact a trusted Artificial intelligence development company in New York or hire AI/ML developers. AI also plays an important role in social media marketing by allowing brands to measure business performance and identify users who may become potential customers.

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