Artificial intelligence in sales: Types, Tools

 Artificial intelligence in sales is the use of modern technologies to assist machines in performing cognitive tasks as well as or better than humans. There is numerous smart artificial intelligence for sales technologies that have a direct impact on your sales career.

When you use AI for sales effectively, your performance improves significantly. Artificial intelligence sales techniques predict which leads customers are most likely to buy from you. Artificial intelligence Services will assist your sales team in tracking sales performance and optimizing product prices and offers in response to market trends.

Types of AI for sales operations

Different types of data necessitate the use of different AI tools. Here are three types of artificial intelligence (AI) that are currently being used by sales teams across all industries. Perhaps your company has already begun working with a program that employs one of these AI technologies.

Natural language processing NLP is intended to understand and respond to human speech, both written and spoken, in a human-like manner. Natural language processing techniques use computational linguistics to not only understand the language being used but also to interpret the intentions and sentiment behind the words. You've probably interacted with an NLP tool, as this AI technology is already being used to develop digital assistants, speech-to-text dictation programs, and customer service chatbots.

AI analysis. This AI tool mines your raw data for patterns to find and interpret. Artificial intelligence analytics tools can detect anomalies and alert you in real-time, saving data analysts countless hours of work. Businesses typically handle a large amount of data and use it for a variety of purposes, so we'll look at the various types of AI Analytics in the following section.

Intelligent process automation. SPA is robotic automation plus machine learning. During an automated process, SPA recognizes when it needs human intervention to take the next step. It connects its human counterparts in the process, then uses those human-made decisions to predict solutions for similar circumstances in the future. As you may have noticed, SPA is not a completely human-free tool, but it still counts as AI because its machine-learning properties make it more efficient over time.

Read Also: Computer Vision Applications in Retail & Ecommerce

Predictive Forecast: Forecasting is challenging. Human sales leaders are fairly good at predicting sales figures and setting goals, but machine learning applications in Virginia can assist them in doing so more accurately. Before forecasting sales, advanced analytics, collected automatically for maximum efficiency, show you the big picture.

Managers can then make more informed business decisions. Tracking the busiest hours in a call center, for example, can help you plan future staffing. The Keyboard Control Panel provides an excellent overview of how things are progressing.

Automate mundane sales activities: Activities that are simple or do not require relationship building can be automated.

Sales Data Entry Automation: AI will effortlessly and intelligently sync data from multiple sources into your CRM

Sales Rep Answer Suggestions: AI will suggest answers during live conversations or written messages with potential customers

Meeting setup automation (digital assistant): Let the AI ​​host meetings and free up your sales rep's time. For example, Calendar links emails and conversations to her calendar while Clara responds to her emails and organizes her meetings.

Sales Rep Chat/Email Bot: Business leaders claim that chatbots can increase sales by 67% on average. This is because a sales chatbot can help break the ice with a personalized message, making it easy for the customer to engage now or return to the chat later. AI algorithms can also create personalized emails that are specific to a person and help sales reps communicate with prospects without wasting time writing numerous emails.

Read Also: Use Cases of Artificial Intelligence in Retail

The best AI tools for sales

Troops – When looking for an AI tool to increase your sales, Troop is a great place to start. The tool has brilliant Salesforce Slack integration that will help you automate critical workflows. You'll also benefit from the insights the tool offers, making your job easier.

Conversica - Conversica is another vital sales tool. The wizards of this tool will interact with potential customers who come to your website. Conversica will use AI to automatically contact and chat with potential customers by tailoring appropriate responses to their inquiries.

Appier -  Appier uses AI to analyze shopper databases to segment shoppers and predict how likely they are to react to sales campaigns. With Appier insights, you won't need to hire data scientists to analyze the market for you. Save money and time used for research.

How can artificial intelligence be used to boost sales?

AI for Sales recognizes patterns that assist sales representatives in determining which leads are likely to generate profit. These leads are simple to convert into deals, shortening the time it takes to close a deal.

Read More: Applications of AI in Retail Sector

Artificial intelligence for sales also develops actions based on real-world data that result in the most profitable outcome. AI for sales reps and managers can see which salespeople are likely to bring back returns and other promising offers.

Armed with this knowledge, you can concentrate your efforts on the key salespeople who make the decisions. Sales AI algorithms analyze your deals, identifying which ones you won and which ones you lost, and then synchronizing all of the data points. AI for sales will then recommend promising leads and techniques for approaching these leads.