Location Based App Development: Features & Cost

 These days, everyone has a smartphone and location-based apps are a vital tool for locating someone, a spot or a service nearby. Wi-Fi, cell tower data, and satellite/GPS are all used to send location information to these apps. Both the smartphones come with built-in GPS which can be enhanced using Wi-Fi or mobile network.


You must use location services APIs and maps when creating location-based mobile apps. They also contain information about topics in their immediate vicinity as well as relevant tips, useful facts, directions and suggestions for a location or service.


Many industries continue to develop location-based apps to make their customers' day-to-day experiences more convenient and fun at the same time. In this article, we explain about a location based app, the key features of geolocation applications and the basic steps you need to take to make a location app.


Read More: 9 best GPS Location Tracking Mobile apps


Here are the features that are trending in the world of location-based apps.


1. Using the map as an app interface


A simple news feed interface is no longer sophisticated – its use is considered outdated. A map is a great feature as your location-based app UI instead of a newsfeed. Users can track any location-based updates in real-time.


2. Notifications


Location apps can better communicate with users through useful notifications. Users can receive deals of the day, emergency situations or timely information about upcoming events in their local community.


Once tagged on a location based platform, the user does not need to scroll to find any information as the user is notified on the spot.


3. Information filtering


Location based belongs to a different region. Therefore they contain a lot of additional information.


Users can easily filter the information they need and get reminders only on selected topics is a useful feature. Moreover, the user can filter out information that is not relevant to them.


Read More: Cost To Develop Contact Tracing App


4. Personalized instructions


Sending personalized suggestions is a nice feature. Once the app knows a little better about the user, it can send personalized suggestions about local events, news or others based on the user's profile, interests and who they follow.


5. Rewards Program


This is a great feature for local businesses. For example, users can earn points or earn rewards for attending certain events. Later, they can exchange these points for free admission.


6. Location-based AR


When combined with GPS, augmented reality and location sensors are poised to change the way we connect and transform our actual physical space.


The UX of sharing data, images and other content on a location-based platform is amazing.


Benefits of location-based apps for business


Using geolocation technology in mobile apps can improve overall business performance by providing numerous insights about users, trends & more. It provides better services to the customers according to their demands and needs. 


Accurate and quick services: Based on location data, organizations can provide solutions precisely when and where they are needed. It helps in building loyal customers. 


For example, a brand like Uber has taken tremendous advantage of using GPS technology, which allows it to pinpoint the exact location of a rider requesting a ride.


Read More: Best mobile app development companies in san Francisco


Personalized experience: You will agree, the power of personalization never fails to impress. 80% of consumers are more likely to make a purchase decision if brands provide them with personalized experiences. And geolocation apps support targeting consumers according to their physical location with discounts and promotions to increase brand popularity.


Real-time updates and information: Helps keep consumers and businesses informed by allowing them to send real-time alerts of events to nearby customers.


Easy Search and Suggestions: With a selection of location data available, businesses can analyze user actions and provide profitable shopping tips with useful discounts and promotions to enhance the customer experience.


Read More: Social networking app development company


How Much Does Geolocation App Development Cost?


The total cost of location-based mobile apps depends on several factors. We can highlight important influencing parameters and give you a broad estimate of development cost.


  • Type of project

  • Modules, Features and Functionalities

  • Compliance Compliance Requirements

  • Mobile app design complexity and scalability

  • Time taken to develop an app

  • Expected Results (Revenue/User Base)

  • API integrations

  • Development platform (iOS, Android or both)


As a leader in the Mobile application development company in San Jose, USM helps analyze project requirements and select the right features and functionalities of your geolocation-based app for content delivery localization, targeted advertising, fraud prevention, real-time incident management. 


The end


Location intelligence presents a huge opportunity for businesses in all niches. Recent advances in cloud computing, analytics and data exchange platforms have made geolocation app development more accessible than ever.


At USM, we recommend that most of our new clients use a cloud-native approach. Such applications are inherently more scalable, resilient, easier to monitor and update without disrupting the user experience.


So, if you are interested in location-based app development, don't hesitate to drop us a line. We know how to implement this in a cost effective manner.

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