Importance of Augmented Reality In Mobile App Development

 Augmented reality is an amazing technology that expands the capabilities of mobile apps on smartphones and tablets. By using AR tools, IT companies can develop apps for different platforms and do more with hybrid app development.


Augmented reality (AR) is making progress in the next generation digital technology revolution. It allows superimposition of virtual objects into reality through a smartphone or tablet screen. Extended reality is, in short, the combination of a picture of the real world with a computer-created image.


Also, due to its potential and impact, AR is gradually being incorporated into all sectors of online retail, healthcare, travel and tourism, education, real estate and more. An immersive and direct user experience provided for the immense popularity of AR apps.


Read More: Top 10 Virtual Reality & Augmented Reality Applications in Business


Advantages of augmented reality applications


But before that, let's quickly learn the benefits of AR apps-

You may find these benefits unrelated to the topic, but these benefits will give you a glimpse of the opportunities created by this technology for developers and businesses alike.


Nowadays, AR apps help government and security agencies to monitor security and create a simulated environment for planning. Here are the main benefits of AR mobile apps.


  • They make the user experience better and more interactive compared to 'non-AR' apps

  • They can bridge the gap between the real and digital world in creating an immersive experience

  • AR apps help enterprises to integrate location-based information and make it interactive

  • AR significantly enhances customer engagement through lifetime experience

  • AR apps make it easier for companies to tackle niche markets with sophisticated UX


Importance of augmented reality app development for various industries


Health care


Healthcare Management Software Solutions aims to reduce rising health care costs, which has resulted in increased investment, leading to a whole world of connected devices in the healthcare sector. The use of the AR app development will enable patients to obtain a physician consultation remotely. The rapid increase in AR treatments and rehabilitation is leading to innovation in patient-care management.


The effective use of AR Development helps research and diagnostics laboratories to run more tests than any other medical testing facility. They do so by increasing efficiency in laboratories by collecting samples and data from remote locations in real time. Labs can use services to monitor equipment and automate testing processes.


AR in Advertising


Although the term "augmented reality" (AR) was coined in 1990, technology is now advancing. The amazing success of Pokémon Go in 2016 and the innovative advertising formats popularized by Snapchat have aroused the interest of consumers and brands. Now, marketers in various industries are experimenting with new applications of AR.


Read More: Evolution of Augmented Reality in the Past, Present and Future


AR advertising is expected to change the way brands interact with audiences. Brands that want to enhance their AR experience need to use AR to meet the specific needs of their audience for information, accessibility and entertainment.


Social media companies, including Snapchat and Facebook, are looking to offer innovative offers and measure models that facilitate and experiment with AR adoption among brands and consumers.


AR in retail


Augmented reality has immense value and potential for the retail industry because of its wide availability and accessibility in shoppers' smartphones. AR is considered to be the most immersive technology in retail to help reduce the digital and physical divide.


Technology is widely used to delight customers by allowing many activities such as visualization of clothes and makeup or understanding the look of furniture in one’s home.


However, AR's extensive application provides realistic product information that works in any retail category, as well as adding a text and visual information layer to in-store products. It helps to quickly get important information like quick view of product, customer ratings, reviews, features and dimensions, providing shoppers with usability when they need it from anywhere.


AR hardware and applications have undoubtedly many uses in transforming the real world, which were originally used for gaming or entertainment. However, this technology is disrupting many industries and has numerous applications for businesses.


What are some augmented reality applications‌ and examples?


Augmented reality has many applications outside the gaming and entertainment industries. AR has already demonstrated its ability to address a variety of commercial issues, from healthcare to education to retail to industrial manufacturing.


There are some real-life augmented reality applications such as medical training, augmented online classrooms, job training, design and prototyping, repair and maintenance, business logistics, immersive shopping and providing tourists with a better pre-travel experience.


Read More: Best Facial Recognition Apps currently available on iOS and Android


Here are some well-known examples of augmented reality:


  • Retail - IKEA Place App

  • Gaming - Pokemon Go

  • Beauty - Sephora Virtual Artist

  • Health Care - AccuVein


End lines


In short, in the coming days, we are sure that almost every industry sector is going to benefit from this amazing technology. The rise of augmented reality in mobile app development seems to be unstoppable. Soon, this technology will be indispensable for developing the next generation of business apps.

USM Business Systems is one of the leading AR app development companies in the USA, our dedicated and experienced developers can develop customized technology tools such as VR (virtual reality), AR (augmented reality) and IoT (Internet of Things) to develop enterprise-grade mobile app solutions. Our focus on every detail of the app development process and client-centric approach has transformed us into a leading mobile application development company.


Do you have any innovative app concepts in your vision? We help you provide an immersive and interactive experience through your business app. Look no further and connect with us at sales@usmsystems.com.

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